Target advertising channels send your message to a specific target market, while awareness advertising channels send your message to a broad audience (which may include your target prospects). This lesson covers channels such as:

Target:

  • Trade publications
  • Website
  • Internet
  • Search Engine Optimization
  • Sponsorships
  • Associations
  • Networking

Awareness:

  • Broadcast (radio and television)
  • Outdoor
  • Newspaper
  • Magazines