Sales Materials

Sales materials are used in response to leads or requests for more information that are generated by advertising campaigns, prospecting activities or during presentations. Companies need a toolbox of sales materials with the flexibility to customize response packages and sales presentations. This lesson covers the various materials in a sales toolbox and how to use them:

  • Brochures
  • Sell sheets
  • Catalogs
  • Videos
  • PowerPoint presentations
  • Proposals