Click below for Course Descriptions

Introduction to Public Relations
Press Releases and Pitching the Media
Press Conferences
Crisis Communications

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Press Releases and Pitching the Media

Publicity – an effort to convey your message to your publics using media channels – is at the heart of public relations. Press releases and other tools for pitching stories to the media are the foundation of this module.

Included are explanations of:

  • Why press releases are useful, and how to write and distribute them
  • Other methods of pitching the media
  • The importance of follow up, and ways to do it