Click below for Course Descriptions

Introduction to Public Relations
Press Releases and Pitching the Media
Press Conferences
Crisis Communications

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Introduction to Public Relations

For a lot of people, including business owners, public relations means either 1) activities that deal with “the public,” or 2) generating publicity, or free advertising, for products and services.

But PR is really more sophisticated than that. Developed and implemented properly, public relations can help to support and drive an organization’s business objectives. It can help keep a company out of trouble, or help repair the damage if it’s already occurred. It can drive sales, enhance your reputation, and much more.

This module provides:

  • A big-picture overview of the importance of public relations
  • An explanation of the comprehensive nature of public relations programming
  • A primer on fundamental PR tools