Case Studies and Testimonials

Most sales organizations do a poor job effectively using case studies and testimonials to support their efforts. To the extent you obtain and use these tools correctly, your close ratios will increase exponentially. In this lessen we cover the difference between case studies and testimonials, why both are important, and where and how to use them to get the biggest impact. Then we help you build your own templates for each. By using the knowledge you gain from this module and filling in the templates with your information, you will position yourself to immediately close more sales.

This lesson includes:

  • The difference between case studies and testimonials, and the importance of both
  • Where to use them in the sales process
  • The components of a case study
  • The components of a testimonial
  • Downloadable templates for both